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Customers don't care about your stinking costs - If customers don’t care about costs, why do so many firms today put so much emphasis on cost when determining price? The answer is that these same firms don’t really understand the value of the products and services they provide to their customers and because of this, they take the lazy approach. Read more >>

Innovation and critical thinking
Innovation and the importance of critical thinking - Relying on intuition alone to make the decisions necessary for a successful innovation project is a bad strategy. Critical thinking--the most important skillset an innovator needs to possess--is what determines success from failure in today's innovation environment. Read more >>

Apple
Apple's questionable pricing strategy - Apple has always been a brand that fiercely protected their pricing strategy. So why did they discount their latest OS release by almost 80% from their previous version? Read more >>

The Spruance Group helps growing companies grow faster

We drive top-line growth for our clients. We accomplish this by focusing solely on the improvement of their condition. We don’t peddle the latest methodologies nor do we believe in ‘one-size-fits-all’ prescriptive remedies. We diagnose first; then work together with the client to create and implement the best possible solution.

Our clients view us a valuable partner; one who observes their processes through a fresh and impartial lens. Results are delivered at every stage - outcomes that achieve a measurable, definitive impact. We accomplish this with a combination of independent observation, critical thinking and diagnositic skills, along with relentless execution.

Clients gain the most value utilizing these four primary areas of our expertise: product marketing, pricing strategy, innovation and operational risk.

Product Marketing

Product marketing is much more than creating the messages that drive prospects into the sales funnel. Product marketing can also be a driving force of market information; valuable feedback that helps prevent the creation of products that customers don’t want in the first place.

We work with clients—large and small—to maximize the value of their product marketing teams. We assist in everything from creating the right message for the right prospect to finding better ways to leverage market information. More information >>

Innovation

Innovation is not pixie dust. And contrary to popular opinion, it’s not the end-all to solving some of the most basic product deficiencies. But when introduced appropriately and combined with a rigorous dose of critical analysis and forward thinking, it can create significant competitive advantages and be a powerful driver of long-term growth.

We work with you to get started; help you prioritize; help you create the right resources to get the job done, and most important, help drive long-term value. More information >>

Pricing Strategy

The most successful organizations realize that pricing is strategic and that it can affect top-line growth and bottom-line profitability faster and more directly than anything else. They also know that short-changing this process is the fastest way to leave cash on the table—money that will be lost forever and never recovered.

We partner with our clients to help them better understand and leverage the myriad forces--economic, market, behavioral and others—that drive customer purchasing decisions. More information >>

Operational Risk

The operational risks involved with introducing and sustaining complex offerings need to be identified and managed. Not understanding this risk / reward relationship can be one of the surest ways to underperform the market - underperformance that manifests itself as near-term revenue shortfalls along with increasing the potential for long-term strategic disaster.

We help you to identify, understand and effectively manage these critical risks. We can also help you leverage this newfound operation risk excellence into significant competitive advantages.