Price wars are an unwinnable gamble

In 1992, American Airline initiated one of the most destructive price wars of all time. Price cuts led to more retaliatory price cuts by industry players. In a short three-month span, US airline companies collectively lost over $1.5 Billion. Think price wars are winnable? Think again. Read more...

The simplicity of innovation

Peter Drucker believed that for innovation to be effective it had to simple; it was usually not the result of brilliant ideas. For all the hoopla about “brilliant strokes of genius” being the primary driver of innovation, the reality is just the opposite. Most successful innovative ventures are actually quite simple. Read more...

The importance of effective feedback

Effective feedback is the cornerstone for improvement. And never was the value of feedback so critical for needed improvement than in the aftermath of the battle of Tarawa—a bloody battle fought almost seven decades earlier between American and Japanese forces that put the entire Central Pacific war strategy at risk. Read more...