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What is Apple thinking?

Is your innovation culture "all hat, no cattle?"

The $454.63 cookbook reigns supreme

Pizza price wars - round II

The New Lanchester Strategy revisited

Pizza price war hits Manhattan

The best way to frame a discount

What today's CEO can learn from John Wooden

Customers don't care about your stinking costs

More on the power of FREE

Paid subscriptions versus the power of free

Does GM’s stake in Peugeot make sense?

The importance of effective feedback

Why innovators need to think like Dick Fosbury

Super Bowl ticket price hikes have even outpaced college costs

A look at Super Bowl ticket prices throughout the years

Dynamic pricing and the $135 cab fare

Why is this camera priced at $6995?

Lessons learned from Verizon's $2 convenience fee fiasco

SpruanceQuarterly Fall 2011 has hit the press!

Don't confuse change with innovation

Another airline price war erupts...will the results be any different?

Dynamic pricing hits Broadway...is the end of the world far behind?

Pay what you feel like...

Strategy lessons from the Battle of Midway

Luck...it's all relative

Is H-P back in the PC business for the right reasons?

The valuable skills veterans acquire

The Postal Service's pricing challenge

John Wooden remembered; his leadership lesson for today's CEO

Would H-P enter the PC business if it wasn’t already in it today?

Critical thinking: The secret weapon for today's veterans

Are traditional book publishers ready for oncoming meteor?

Dynamic pricing hits the big leagues

MoviePass’ Pricing Innovation Challenge

NHL’s New Jersey Devils to adopt variable ticket pricing

Amazon to feast on Groupon?

OpenTable and Savored partner for discrete discounting

Netflix price hike - a deliberate strategy to shape customer behavior

The innovative business

Do you really think your business is customer focused?

One pricing question every salesperson needs to answer...

Six powerful rules for pricing excellence

Is it a Lincoln...or a reincarnation of the Cadillac Cimarron?

SpruanceQuarterly Spring 2011 has hit the press

Giving away the razor to sell the blades...

Apple’s questionable pricing strategy

Leadership lessons from the Marine Corps

Wishful thinking - the greatest enemy of today’s entrepreneur

Supercharge your suggestion box into an innovation engine

Customers don't care about your costs

Entrepreneurs and the art of problem solving

Never underestimate the power of stories

Get out of the office; talk to your customers

David didn’t beat Goliath with a whiteboard...

Why customers say "no"

Winning or losing...what is the more powerful emotion?

A price war for book publishers?

You have to play to win...

A stark contrast in leadership and accountability...

Does value follow price?

Innovate with price

Problem solving and asking "why?” five times

Innovation and the importance of critical thinking...

Stanley Bogdan; fly-fishing innovator extraordinaire...

Talk to your customers; find out what they don't want

So much for the NYTimes online pricing discipline...

Dissecting the NY Times online pricing model...

SpruanceQuarterly Winter 2011

Motorola’s Xoom matches iPad price...but drops the ball on defining value

Full Court Press: A John Wooden lesson for today’s CEO

Don't confuse execution with tactics...

Innovation requires execution...not creativity

Have frequent flier programs lost their way?

The innovative wizard of Sony

Wanting what you can not have...

Innovation in our cities; easier said than done

In innovation, the simple trumps the complex...

Emory Bellard’s innovative lesson for college football...and life

When DEC was the king of innovation...

Innovation is not pixie dust...

Charles Kaman: Helicopter innovator and acoustic guitar inventor

The most innovative passenger ship ever

Four keys to a sucessful freemium model

The pitfalls of having nonpaying customers

LivingSocial promotes Amazon...or is it the other way around?

Why you need to ignore cost during your initial pricing discussion...

Incremental innovation...and the evolution of sailing ships

Will merchants still feel the love for Groupon a year from now?

William Taylor and golf’s greatest innovation

Great moments in pricing innovation...

Innovation and creative destruction

Understanding value

Resource allocation versus systematic abandonment

Incorporating loss aversion into your sales pitch

Fall 2010 SpruanceQuarterly has (finally) hit the press

The pricing model change for broadband

Managing Failure with ‘skin in the game’

Managing failure

Is Amazon’s Prime Service worth $79?

How Malcom McLean saved the shipping industry

Here's how Netflix's pricing model reinforces strategy changes

Cyrus McCormick's real innovation

Fosbury's innovative flop

Basketball’s disruptive innovation

Technicolor’s innovative beginnings...and its reinvention today

Polavision - Polaroid's disruptive innovation failure

Stoking Your Innovation Bonfire - a must read

Cadillac’s other product management disaster - the 1986 Eldorado

A look back at Cadillac's product marketing disaster

Interesting look at 2009 corporate innovation spending

Bureaucrats can’t mandate innovation

Sony's other innovation - the Mavica

The story behind the Sony Walkman

Sony saying goodbye to their greatest innovation

Entrepreneurs need to focus on learning

Raise prices, advertise, what’s a small business to do?

The man who innovated the postal service

From schoolteacher to innovator: the man who changed the ski industry

The accidental innovator...and its impact on IKEA

Perfect example of low tech innovation

Innovation is both conceptual and perceptual

All warfare is based on deception

Make yourself obsolete or your competitors will

Dangerous assumptions for pricing

The final key to success for value-based pricing

The second key to success for value-based pricing

The first key to success for value-based pricing

Where do I belong? It needs to be answered by all start-up founders

How to fail in your differentiated pricing strategy

SpruanceQuarterly Summer 2010 has hit the press...

Oracle hires Mark Hurd; Ellison goes for the jugular of H.P.

More on improvement not being innovation

Borders leads the charge in the e-reader pricing death spiral

Risk, Rubin, Leadership and Goldman Sachs

3PAR can thank the ‘endowment effect’ for their large payout

Erecting effective hurdles is the key to differentiated pricing

Sun Tzu and The Art of War: Avoid direct confrontations at all costs

Is Volvo’s new brand strategy going to stress luxury or safety?

Unexpected customers from unexpected markets...

Is Dodge giving away the store by offering a money-back guarantee?

Keeping your eye on the ball is worthless if it's the wrong ball.

High-performance collaboration

How do you sell a $1,000 handbag that resembles a brown grocery bag?

Improvement is not innovation

Who is Raymond Spruance?

The network is the innovator

Is Amazon in the business of selling books or selling technology?

The FAA learns a lesson from Disney - FastPass for the airlines

The birth, near-death and rebirth of Western Union

The importance of marketing and innovation

Does globalization inhibit creativity?

Innovation means abandoning the old...

Innovation and the view from the top...

Book Review - The Retail Doctor’s Guide to Growing Your Business

Marketing is a battle of perceptions...

Market risk versus technology risk for startups...

Iridium rises from the ashes...

The New Lanchester Strategy for startups

How Canon used the New Lanchester Strategy to defeat Xerox

What is the New Lanchester Strategy...and why should you care?

The man who saved the Swiss watch industry...

Microsoft does the right thing and pulls plug on Kin Mobile Phones

Will the Court's decision increase firearm sales? Think again...

What's the end-game strategy for e-book makers?

E-reader price war erupts - value perception spirals downward!

Peter Drucker, Jack Welch and outsourcing...

Social norms versus market norms

AT&T’s pricing change shouldn't matter...unless you own an iPad

More discounting = less value = fewer sales

Is it a meal or an 'experience'?

Thirty years ago today...

Fail fast and frequently...

Skin in the game for start-ups

The power of FREE!

How many fees can the airlines charge you at once?

Will United & Continental care about the customer experience?

Discounting destroys value

Higher airfares ahead? Not necessarily

Can pricing solve the Boston Marathon demand problem?

How NOT to position your product for a new market

What's the best way to sell a pair of $800 shoes?

More on 'Don't just probe...ask the five 'whys'

Don't just probe...ask the five 'whys'

If your business were to disappear, would anyone miss it?

Defining the JetBlue customer experience

Don't throw out the baby with the bath water

The dogs don't like the dog food...

SpruanceQuarterly has hit the press...

I want today what I may not be able to get tomorrow...

Are you living at the rock face?

My favorite passage from Winston Churchill's finest speech

Great story about anchoring - no, not about boats but about minds

Love the miles...but today's frequent flier programs serve no purpose

Want to help prevent returns? Raise your prices!

Using emotions to add value...

Another Intel pricing disaster story...

Does your price strategy charge what the market will bear?

Maximize price...or maximize profits?

To all our RSS subscribers...

Pricing is an art...not a science

More on risk versus reward...

What’s the best way to frame risk versus reward?

At the gas station...cash or credit?

One more thing about value-based pricing

More on cost-based pricing...

Are your pricing decisions based on value or cost?

Powerful stories need to be part of your sales arsenal

Is corporate communications corrupted by mental accounting?

What’s the best way to price a discount?

“The harder I work, the luckier I get” – Samuel Goldwyn

More on luck…

The luckiest man alive

Using loss aversion to sell your product

How do you measure your bottom line?

And you thought airline price wars were bad?

Aligning pricing with customer value

The first of many…

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